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Semphonic XChange Event 2012 – Interlinked Stages Huddle Part 2
In Part One of my Semphonic XChange debrief, we looked at the first three Interlinked Stages: Business Understanding, Data Understanding and Data Preparation. Today, let’s look at the last three in...
View ArticleWebinar: Extracting Big Value From Big Data in Digital Media
As the amount and variety of business data continues to grow at incredible rates, more organizations are beginning to pay attention to the potential business impact found in digital media. In fact,...
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Realizing The Roadmap: Early Adopters Achieve Big Goals
Recently, I had the opportunity to present at TDWI’s Solution Summit: Big Data Analytics for Real-Time Business Advantage. It was an invite only exclusive event that brought together Big Data...
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The Ad Techies are coming! The Ad Techies are coming!
As we get closer to the inaugural AdExchanger Conference in NYC, I’m giving a tremendous amount of thought to what we want to share with their audience of technologists, agencies, advertisers and...
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Big Data, Bigger Campaigns: Slideshare from SCGS
Last week, I presented at IBM’s Smarter Commerce Global Summit in Orlando. It was an outstanding show with an audience of ~2,500 people. As you can imagine, there was a lot of talk about the power of...
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Webinar Replay: The Converged Media Imperative
Advertising, or “paid” media, has traditionally led marketing initiatives, both online and off, but advertising no longer works as effectively as it did unless bolstered by additional marketing...
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Infographic: Welcome to The World of Data Driven Marketing
AdExchanger held their first (and hopefully annual) conference today in New York. The theme of the conference was Human Centered Automation and exploring the creativity that’s evolving data driven...
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One Hour Well Spent: my Big Data TweetChat with the #CXO Tribe
I was recently invited to be a guest on @IBMVivisimo‘s latest #CXO chat which is a weekly conversation every Monday at 12 noon EST on Twitter. Each week they discuss a different customer experience...
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Igniting Connections & Challenges in Data Driven Marketing
It was a pleasure to attend the Epsilon Symposium again this year. I had a productive time at their event in 2012 and I am already looking forward to 2014. The theme this year was “Ignite Connections.”...
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Holland: a “small” country with a very big interest in big data
The Netherlands might be a relatively small nation but they have an increasingly global reach when it comes to big data and analytics in marketing. I recently spent a week in Amsterdam and Utrecht...
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